Is Walmart missing the boat on digital media delivery?
Amazon got into the tablet game last year with the introduction of the Kindle Fire. It was a huge success. Now Google took over the lead in the budget 7-inch tablet segment with the apparently hot selling Nexus 7. Amazon is set to hit back with the second generation Amazon Kindle later this year. Apple will give Amazon and Google a hard time with the introduction of a 7-inch iPad this year.
What is Walmart doing? Those 7-inch tablets are now good enough and have a price point that should be right for Walmart customers. Walmart does sell all kinds of tablets starting as low as $59, but Walmart does not have a hand in any of the offered tablets.
To compete in the near future for digital delivery of books, music and movies, Walmart needs their own eco-system. Google, Amazon and Apple are not letting Walmart sell into their user base on any scale.
Walmart did not even have a Black Friday Tablet Deal last year. This also needs to change this year as I predict that those 7-inch Tablets will be hottest Holiday gifts of 2012.