Duracell hires rap legend Jay-Z to star in a new commercial promoting the new 24-Hour Power System. The cool commercial follows a guy through his day and shows all the time the battery levels of people surrounding him. At the end he meets Jay-Z. Jay-Z ends the commercial with the Duracell slogan: "Never be powerless." Watch the new Duracell commercial below.
About the Duracell Powermat 24-Hour Power System:
The 24-Hour Power System includes the tools to help you stay powered 24/7: At home or on the go. The Powermat for 2 devices offers a home base charging mat to wirelessly charge two Duracell Powermat-enabled devices—your iPhone 4/4S (using the included Wireless Case) as well as our Portable Backup Battery.
The Portable Backup Battery provides on-the-go power to double the battery of any iPhone, iPod, and virtually any micro- USB-enabled smartphone. You can also charge on the go with wireless charging at any Duracell Powermat Wireless Charging Hot Spot. To start wireless charging, simply set the Portable Backup Battery and enabled device on the Powermat. The bleep lets you know that your device is connected to the Powermat, and charging. When it’s fully charged, take the Portable Backup Battery to power up on the go.
The Duracell Powermat 24-Hour Power System sells for $99.99 on Amazon.