Announced in January, the Roku Streaming Stick is a tiny, wireless streaming player that is the size of a USB flash drive. It features built-in WiFi, a processor, memory as well as software, updated on a regular basis, free of charge. Once plugged into a MHL-enabled device, the Roku Streaming Stick will stream video and music as well as enable casual game play from the more than 500 entertainment channels available on the Roku platform. When paired with a TV, the Roku Streaming Stick integrates the Roku streaming experience seamlessly into the TV user interface, giving the customer the ability to use the TV remote for all streaming activities.
Roku today unveiled that Element Electronics, GlobalVue International, LLC, Haier, Hitachi America, Ltd., Insignia, a Best Buy brand; Mitsubishi Electric, Onkyo and Integra, OPPO and TMAX Digital, Inc. (Apex Digital TVs) are among the first companies working closely with Roku to develop new consumer electronics devices for the Roku Streaming Stick.
The Roku Streaming Stick will be available in the coming weeks from Roku and retailers. It will be sold separately as well as bundled with select consumer electronics devices. Pricing will be announced at a later date.