NPD Group issues a report that has Apple leading smartphone market over Samsung in United States in Q2 2012.
Samsung is the global mobile phone market leader, but Apple reigns the United States smartphone market with over 30% marketshare according to NPD Group.
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Apple and Samsung enjoyed a huge rise in unit sales, while other brands suffered. Apple is likely to extend that market share in Q3 with the launch of the iPhone 5.
“By concentrating on their best, flagship devices, while at the same time supplementing their volumes with lower priced alternatives, both Apple and Samsung are extending their lead over the other smartphone makers,” said Stephen Baker, vice president of industry analysis at The NPD Group. “To be a share leader means participating in all segments of the market, in order to take advantage of pre-paid and other growth opportunities, while also providing the hero devices that drive customers to your brand.”
According to NPD, the top five smartphone brands, and their market shares, in Q2 were as follows:
1. Apple: 31 percent
2. Samsung: 24 percent
3. HTC: 15 percent
4. Motorola: 12 percent
5. LG: 6 percent