Aug 9 2012, 4:04am CDT | by Luigi Lugmayr
Apple and Samsung enjoyed a huge rise in unit sales, while other brands suffered. Apple is likely to extend that market share in Q3 with the launch of the iPhone 5.
“By concentrating on their best, flagship devices, while at the same time supplementing their volumes with lower priced alternatives, both Apple and Samsung are extending their lead over the other smartphone makers,” said Stephen Baker, vice president of industry analysis at The NPD Group. “To be a share leader means participating in all segments of the market, in order to take advantage of pre-paid and other growth opportunities, while also providing the hero devices that drive customers to your brand.”
According to NPD, the top five smartphone brands, and their market shares, in Q2 were as follows:
1. Apple: 31 percent
2. Samsung: 24 percent
3. HTC: 15 percent
4. Motorola: 12 percent
5. LG: 6 percent
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at firstname.lastname@example.org.
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