The NBC coverage of the London Olympics have been criticized a lot for the scheduling and spoilers, but they broke the all time record for the most watch TV event.
NBC announced that 219.4 million Americans watched the 2012 Summer Olympics in London on NBC. The network is setting the record as the most-watched event in U.S. television history, surpassing the 2008 Beijing Olympics (215 million), according to data from The Nielsen Company.
NBCUniversal, presented its 13th Olympics, the most by any U.S. media company, with an unprecedented 5,535 hours of the 2012 London Olympics coverage across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours.
More released Statistics: With 219.4 million viewers, London Olympics is most-watched event in U.S. television history; 31.0 million average viewership for Closing Ceremony is most-watched for a non-U.S. Summer Olympics in 36 Years – topped Beijing by 12% and Athens by 58%; NBC averaged 31.1 million viewers over 17 nights in primetime, the most-watched non-U.S. Summer Olympics since the 1976 Montreal Olympics – topped Beijing by 12% and Athens by 26%; The 17.5/30 national household rating over 17 nights in primetime ties the 1988 Seoul Olympics as the highest-rated non-U.S. Summer Olympics since the 1976 Montreal Olympics; NBC Olympics Digital set multiple records with video streams, engagement time and page views – nearly 2 billion page views and 159 million video streams; NBC Sports Network had its most-watched event ever and its six most-watched days ever; Halo effect led to record ratings and significant growth for NBC News’ TODAY and “Nightly News with Brian Williams”;
London Olympics lifts ratings and viewership for NBC’s affiliated stations and NBC Owned Television Stations; Telemundo more than doubled its viewership from the 2008 Beijing Olympics; Salt Lake City is top Olympic metered market for 7th straight Olympics; Mountain Time Zone leads the way, followed by Pacific, Central and Eastern.