Amazon does everything right these days. After announcing a massive new tablet line-up at unbeatable prices, the retailer now also lets you opt out of the Special Offers advertisements for a small fee.
Last week Amazon declared war on all tablet vendors including Apple. The introduction of the new Kindle Fire HD tablet at 7 and 8.9-inch screen sizes at prices starting at $199 makes it extremely hard for tablet only vendors to compete. Amazon's business model to make money on the content you buy on the Kindle down the road makes it possible to sell the hardware at cost or below for Amazon.
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One thing Amazon did that could possibly turn off some potential customers is to make Special Offers ads on homescreen and screen savers a standard. Amazon has now revealed that you can opt out of Special Offers for the very low fee of $15.
Quote: "Your offers display on the lock screen and lower left hand corner of the home screen—they don't interrupt use of the device. If you would like to opt out of these special offers, you can do so through Manage Your Kindle for $15 after you have registered your device."
More details on Amazon.