Nintendo is giving you a present this Holidays. Nintendo is making a loss on each Wii U they sell.
The console business has become really hard. Nintendo is releasing the Wii U on November 18 and has now revealed that their new console is sold below cost according to GamesIndustry. Satoru Iwata, president of Nintendo said: "The Wii U hardware will have a negative impact on Nintendo's profits early after the launch because rather than determining a price based on its manufacturing cost, we selected one that consumers would consider to be reasonable."
The Wii U sells for $299.99 and $349.99 respectively. The initial stock of Wii U is basically sold out. Only expensive bundles pop up now and then. Here is for instance a $459 Wii U bundle that is in stock on Walmart.
Nintendo plans to sell 5.5 million Wii U consoles this fiscal year.