Nov 19 2012, 3:02am CST | by Luigi Lugmayr
The Digital Index analyzed more than 150 billion website visits to more than 500 Adobe retail customers over the past six years in order to forecast sales growth figures and online shopping spikes for the upcoming season.
Using predictive analytics technology, the Adobe Marketing Cloud can sift through massive amounts of historical data from the Web’s top retailers to identify patterns and algorithmically predict future results.
Adobe expects Cyber Monday 2012 online revenue for the retail sector to reach $2 billion, growing by 18% year-over-year. The company’s data analysis also predicts strong purchasing activity from mobile devices, with mobile representing 21% of total online sales this holiday, an increase of 110% over last year.
Adobe’s online shopping predictions and actual results will also be available on an ongoing basis via a new interactive website that will continuously monitor and update online purchasing data as-it-happens throughout the season. The Adobe Digital Index 2012 Online Shopping Forecast infographic and interactive website can be accessed here.
Key Digital Index Predictive Analyses for the 2012 Holiday Shopping Season
Biggest Online Shopping Days
Online retail sales are expected to reach a record $2 billion on Cyber Monday (November 26), the biggest online shopping day of the year in the U.S., representing a growth of 18 percent, year-over-year.
While all retailers benefit from increased Cyber Monday traffic, Brick-and-Click retailers are the segment expected to see the largest spike on Cyber Monday, bringing in nearly 540 percent more than what they do on an average day in 2012. Online-only retailers are expected to see an impressive, yet more modest sales increase of 210 percent this Cyber Monday compared to an average day throughout the year.
Green Monday (December 10), the second Monday in December and also a high-grossing online sales day, is predicted to outpace Green Monday 2011 by seven percent. The typical retailer can expect to see a sales increase of nearly 150 percent compared to an average day throughout the year.
Free Shipping Day (December 17), when thousands of merchants offer free shipping online with guaranteed delivery by Christmas Eve, is also expected to grow by 12 percent year-over-year, particularly since it falls on a Monday for the first time since its inception five years ago. Mondays historically are the busiest online shopping days of the week.
Adobe also says that despite widespread discounts offered during the Thanksgiving weekend, the best deals will actually be found online the week before Christmas, not on Black Friday or Cyber Monday. The largest price reductions are expected to come on Free Shipping Day. This statement needs to be put in perspective. On average this is true, but you will not find a $97 32-inch HDTV in December or a $179.99 40-inch 1080p Toshiba TV. These Black Friday deals are available on Thanksgiving Day in Black Friday sales. The problem is that they have only small quantities available, but you can get them. On average you might save more end of December on Holiday gifts. But if you are a savvy Black Friday shopper you come out way ahead shopping for deals on Black Friday.
Black Friday 2012 is on November 23, 2012, but the actual Black Friday 2012 sales have already launched with the Amazon Black Friday 2012 Sale. Once again the whole month of November will be the filled with great Black Friday deals and sales. I4U News will again report about the best Black Friday deals and the hottest Black Friday ads as soon as they become available.
Source: The Edge Singapore
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at firstname.lastname@example.org.
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