Somebody was asleep at the social media wheel
I'll never understand why major brands have such a difficult time using social media correctly. Not so long ago Dodge thoroughly embarrassed itself when it sent out a tweet of what it claimed was one of its vehicles decked out in police car trim. The problem was the car that Dodge tweeted was actually a BMW.
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Now Microsoft and Oprah Winfrey have been caught in a bit of embarrassment via twitter. While I seriously doubt Oprah herself sent a tweet, whoever was handling the account that day needs to think about what they're doing. The tweet read, "Gotta say love that SURFACE! Have bought 12 already for Christmas gifts."
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That seems innocent enough, Oprah bragging about something that is undoubtedly a marketing campaign in conjunction with Microsoft isn't surprising in the least. The embarrassment comes in the upper right corner where the tweet was made using twitter for iPad. D'oh.