Walmart just announced that they their best Black Friday events ever. Walmart estimates that they served 22 million customers
Walmart announced today that the retailer had their best ever Black Friday events. Walmart saw larger crowds than last year and a huge response to its first ever one-hour guarantee on key electronic items.
“I’m so proud of what our more than 1.3 million associates have done to prepare and execute our Black Friday plans, giving our customers a great start to their Christmas shopping season,” said Bill Simon, Walmart U.S. president and chief executive officer. “The work of our associates is even more impressive when you consider they served approximately 22 million customers on Thursday.
Since its events began at 8 p.m., Walmart sold more than 1.8 million towels, 1.3 million televisions, 1.3 million dolls and 250,000 bicycles.
I agree that Walmart did some innovative things this year to drive more customers into their Black Friday sale. The One-Hour Guarantee is a big idea that will be for sure copied by other retailers at the Black Friday 2013 sales.
“We had very safe and successful Black Friday events at our stores across the country and heard overwhelmingly positive feedback from our customers,” Simon said. There have been occassional brawls over doorbuster items as these videos show though.
Walmart also responded to the Walmart worker protests in the release. In response to the UFCW’s planned protests, Simon added, “Only 26 protests occurred at stores last night and many of them did not include any Walmart associates.” In addition, the company did not experience the walk-offs that were promised by the UFCW. “We estimate that less than 50 associates participated in the protest nationwide. In fact, this year, roughly the same number of associates missed their scheduled shift as last year,” Simon said.
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