Intel wants to challenge ARM in the mobile market
Traditionally Intel has owned the notebook and desktop computer environment with its processors where performance is often the most important feature. However, when it came to mobile devices such as tablets typically ARM processors were the most popular because of their power miserly nature. Most ARM chips have the power consumption below two watts.
By comparison, Intel's latest Ivy Bridge processors consume as much as 17 W of power. The more power the processor consumes, the shorter the battery life of the device using the Intel part. Microsoft chose the Ivy Bridge Core i5 processor for the Surface Pro tablet, which has roughly half the battery life of the Surface RT tablet.
However, Intel has announced that it is setting its sights on significantly reducing the power consumption of its Ivy Bridge chips. Intel hopes to slash the power consumption and spur device makers to adopt its processors for tablets and other mobile systems where battery life is paramount.