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Pandora Launches in Australia and New Zealand

Dec 11 2012, 1:19pm CST | by , in News | Home Entertainment

Pandora Launches in Australia and New Zealand
 
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Australian and New Zealand music fans can now get Pandora

Streaming music service Pandora has announced that it has officially launched in both Australia and New Zealand. The personalized radio service will allow users in those countries to enjoy music they know and discover music that could become their favorite in the future. The service offers the same features for Australian and New Zealand listeners as it does in other countries.

However, Pandora does offer curated stations with Australian and New Zealand specific music across a variety of different genres. This music includes popular music, roots music, reggae dub, and more. Pandora currently boasts 175 million users in the US and over 115 million people have accessed the service using a smartphone app. Pandora. Who also notes that 75% of listening occurs on a mobile device.

Pandora Founder and Chief Strategy Officer Tim Westergren said, "After years of preparation and anticipation we are absolutely thrilled to fully launch Pandora internationally in Australia and New Zealand. Personalized radio is a wonderful medium for listeners to enjoy music they know and discover music they'll love. Now we begin the incredibly exciting process of connecting the 100,000-plus working musicians in the Pandora catalog with millions of new listeners. What an amazing opportunity."

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