Wrist Dreams reports: BMW offers a 256MB MP3 Wristwatch on their site for $275.
The watch BMW brands here is the Laks MP3 Watch. BMW licensed also the USB Wrist Watch a while ago from austrian Laks. I4U reviewed the MP3 Watch and the USB Watch. The BMW version of the MP3 Player watch features of course the BMW logo on the dial.
More details on BMW Online.
ThinkGeek sells the Laks MP3 Watch for $199.