Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Other Stuff

 

CeBIT: Super Shuffle Controversy

Mar 13 2005, 7:53am EST | by

CeBIT: Super Shuffle Controversy
 
 

Tawainese Luxpro is apparently playing cat and mouse with Apple at the CeBIT. Luxpro exhibits a what they call better iPod Shuffle dubbed Super shuffle.

The Luxpro Super Shuffle front is basically the same as the iPod shuffle. The backside features two sliders that control besides the music player also an FM Tuner and Voice recording. Besides that the player supports WMA with DRM, but no ACC format.

Based on a report on German Heise.de Apple lawyers already acted and Luxpro had the Super Shuffle player removed from the booth. Apparently assuming the Apple lawyers partied hard Friday night and will not show up at the CeBIT show floor on Saturday, Luxpro put the Super Shuffle back on display.
Judging on the amount online coverage the Luxpro Super Shuffle got, I would say this was a great marketing idea. I do not think Apple will ever allow Luxpro to market the Super Shuffle, but Luxpro went from a never heard of to a known music player manufacturer.
More details on Heise (German) and on Luxpro.




You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Jennifer Aniston tasted Jimmy Kimmel&#039;s Wife’s Breast Milk
Jennifer Aniston tasted Jimmy Kimmel's Wife’s Breast Milk
The Friends starlet, Jennifer Aniston shared some very personal matters with the press recently. They included tasting her male friend Jimmy Kimmel's wife’s breast milk! Jimmy Kimmel's
 
 
Gwyneth Paltrow facing Lawsuit
Gwyneth Paltrow facing Lawsuit
The famous actress and creator of a website named Goop, Gwyneth Paltrow, is facing a lawsuit by a man who claims she plagiarized his creative phrase. And she is also concerned about her ex-husband’s new relationships.
 
 
Ashlee Simpson celebrates Evan Ross Birthday Bash
Ashlee Simpson celebrates Evan Ross Birthday Bash
The pop starlet, Ashlee Simpson celebrated her fiance’s birthday bash and also wore a special hat later on in the style of Mary Poppins.
 
 
iPhone 6 from Apple: Where to Next?
iPhone 6 from Apple: Where to Next?
With the arrival of the iPhone 6, the question for the execs at Apple Incorporated is: where to next?
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.