The iRiver U10 is supposed to be already in stores in Japan this week. The Register reports today that iRiver will roll out the U10 in the UK in August. The 1GB version will sell for £179 (~$312). The docking station is extra (not cool) and sells for £49 ($85).
No word yet when the iRiver U10 will ship in the United States.
The Japanese iRiver site has U10 product pages up.
The iRiver U10 supports MP4 video, Macromedia Flash, MP3, WMA, OGG and ASF music playback. The U10 has a 2.2" QVGA (320x240) TFT screen. Besides the nice look the iRiver U10 also features FM-Tuner, Voice recorder, Photo album, txt viewer, direct encoding and games. The iRiver U10 will come in 512MB and 1GB storage configurations.