Bang & Olufsen introduces the BeoVision 4 Plasma HDTV with Automatic Color Management.

The new B&O Plasma is an upgrade to the current BeoVision 4 with the addition of an integrated camera and software that measure the color balance of the screen and adjust it automatically to compensate for aging phosphors. The patented Automatic Color Management technology from Bang & Olufsen makes it possible to compensate for this aging process by adjusting the color temperature. After every 100 hours of viewing, or as often as one wishes, a short mechanical arm with a camera eye at the end swings down from behind the aluminum frame (This can only be done by B&O, crazy cool stuff!) and measures a test picture that appears on the screen.
Within seconds, the color temperature is analyzed and adjusted to ensure consistent color reproduction even after thousands of hours of use over the years.

Additionally, the BeoVision 4 features the patented Automatic Picture Control technology, which adjusts the brightness of the screen according to its placement and the lighting conditions in the room. Through an optical sensor on the top of the frame, the screen measures ambient room lighting then automatically dims or brightens itself to deliver the optimal viewing experience for those conditions.

The BeoVision 4 is available in 50 inch and 65 inch with full 1080p HD resolution.

BeoVision 4 with Automatic Color Management and BeoLab 10 comes in silver, black, red, blue, and dark grey and will be available in all Bang & Olufsen showrooms by March 2008. MSRP $13,500 for the 65 inch screen, $7,500 for the 50 inch screen, and $4,000 for BeoLab 10.

CES 2008 officially starts today. The flood gates to the CES show floor in Las Vegas will open and we get to see all the beautiful new TVs, gadgets and booth babes.
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