Sony announced a new initiative called Shoot!. Shoot! will deliver series of short films that will be free to download from 13th November via PlayStation Network for PS3 or PSP, allowing you to watch cutting-edge film from up-and-coming directors and experience this unique content. The films will also be screened across Europe on ShortsTV from January 2009.

Sony got six of Hollywood’s award winning filmmakers Armendariz, Bruckheimer, Kounen, Rothermund, Vinterberg, Winterbottom to work with emerging film directors from their own country for Shoot!.
The emerging directors created a short film, shot in High Definition, based on an open brief, shaped only by one of a number of words that capture the essence of PlayStation: Play, Create, Share, Connect, Discover and Challenge.
The Shoot! directors, their short films and their Executive Producers are:
UK: Joel Wilson Bitter Michael Winterbottom
France: Christophe Perie Citizen Hero Jan Kounen
Germany: Uwe Flade Prison Food Marc Rothemund
Spain: Xavi Jose Hands Montxo Armendariz
Scandinavia: Klaus Thymann 8.3 Minutes Thomas Vinterberg
International: Anthony Green The Dreaming Jerry Bruckheimer

The films have been shot to Hollywood production standard, are varied in their topics and feature leading actors from around the world, including: Colin Salmon (Tomorrow Never Dies, 8.3 Minutes), Phil Davies (Vera Drake, Secrets and Lies, Bitter) and John Sessions (In The Name Of The Father, Dylan, Bitter). The movies were shot at locations ranging from the legendary Pinewood Studios to the lakes and open spaces of Canada and New York City.
More details in the Sony announcement.