We already reported earlier about the new fitness game from EA dubbed EA Sports Active. The new fitness title is aimed at competing directly with Wii Fit on the Wii console.

Developed in collaboration with fitness experts, including Bob Greene – renowned exercise physiologist, author and Oprah’s personal trainer – EA SPORTS Active is for the whole family, though designed specifically for women seeking a simple, fun and cost-effective way to achieve a healthy lifestyle.
The title will be the first in a new line of EA SPORTS fitness and sports performance products in development to improve the well-being of people of all ages. EA SPORTS Active features a wide variety of interactive activities combined into a circuit that target both the upper and lower body as well as cardio, and supports two players to allow family or friends to get fit together. EA SPORTS Active provides a new level of motivation with on-screen, real-time feedback on your workout such as calories burned, while also allowing you to adjust intensity levels. EA SPORTS Active ships with two specially-designed leg straps that hold the Wii’s Nunchuk controller to track lower body movements, as well as a resistance band to support a number of upper body strength training exercises.

It would have been nice if Nintendo had opened up the Wii Fit board to support other game developers like EA.

EA SPORTS Active for Wii will launch in Spring of 2009 and has an MSRP of $59.99.
More details on the EA Sports Active site.