Microsoft's search engine Live Search is rumored to be rebranded in 2009. LiveSide reports that the domain name Kumo.com got just transferred to Microsoft and points to an internet server at the company.
Microsoft can name their search engine whatever they want it will not help to compete with Google. Microsoft needs to dramatically offer something new to shift some users away from Google and use Kumo, Live or whatever it is called. I rarely see somebody clicking through from Microosoft Live to our site. Surprisingly now in the Holiday shopping season the search traffic from Yahoo is on the rise despite their corporate problems. Of course it is nowhere near the amount of visitors that find I4U News from Google.
More details on LiveSide.