Surprise! Nokia launches an App Store. Apple is sure rolling on the floor laughing by now seeing all other mobile phone vendors launching App stores - it is kind of sad really.
The Ovi Store will launch is not even launching yet, it will launch in May.
Nokia says that the Ovi Store will consolidate the best experiences from the current content services including Download!, MOSH and WidSets to a single channel, and expands upon Ovi Services to deliver media influenced by the people and places that matter to you. The content will range from applications, games and videos to widgets, podcasts, location-based applications and personalization content for Nokia Series 40 and S60 devices. The Nokia N97, available in June, will be the first device to include the simple and easy-to-use storefront. In addition, tens of millions of existing Nokia Series 40 and S60 users will be capable of enjoying the new service starting in early May.

Unlike traditional mobile storefronts, the Ovi Store, if enabled by the consumers, will target those consumers with tailored content based on Nokia's unique ability to take advantage of and learn from the consumer's location and social connections. From this point on, the media you consume is no longer just about "what" you're buying, but also know about "where," "when," "why," and "who" bought what. Consumers will be able to activate social discovery so that content enjoyed by their social network can be automatically surfaced and made available for download and repeat consumption.
More details if you need to find out is available on the Nokia site.