Sony announced a major management change today. Mr. Stringer takes now also over as President of Sony Corporation in addition to his current responsibilities of Chairman and CEO. Mr. Stringer has now all strings (pun intended) in his hands to turn Sony around.

Sony says that the changes, effective April 1 will fundamentally reorganize the company’s electronics and game businesses to improve profitability and strengthen competitiveness in the midst of the continued global economic crisis. They will also accelerate the production of innovative networked products and services by strategically integrating these two business groups.
At the heart of the Sony reorganization is the formation of two new business groups: Networked Products & Services Group and the The New Consumer Products Group (“the New Sony CPG”).

The Networked Products & Services Group will include Sony Computer Entertainment (“SCE”); personal computers (VAIO); new mobile products, including the current WALKMAN lines; and Sony Media Software and Services, which develops a common service platform across Sony products. The mandate of the group is to maximize the potential and pace of Sony’s innovation and to enhance profitability in networked products and services. The group also plans to incubate new products leveraging Sony’s best technologies. Integral to this process is the utilization and expansion of the PlayStation Network service platform, which currently has 20 million registered accounts globally.
This unit is led by Kazuo Hirai.

The New Consumer Products Group (“the New CPG”) will include the current Television, Digital Imaging, Home Audio and Video businesses. The New CPG will focus on profitability and sustained growth by enhancing product innovation and competitiveness and improving the speed and efficiency of operations. The New CPG will also concentrate resources on further development and growth in emerging markets. Hiroshi Yoshioka will become Executive Deputy President of Sony Corporation and President of the New CPG.
All details about the Sony reorganization and management changes can be found in this Sony announcement (pdf).