Best Buy announced an on-demand movie and entertainment service today that will be powered by Sonic's Roxio CinemaNow and will allow consumers to have access to buy or rent a vast library of premium content.
Best Buy has entered into a multi-year agreement in which Best Buy plans to license and deploy Sonic's Roxio CinemaNow technology and services platform to make on-demand digital content delivery a standard feature on connected consumer electronics devices sold by Best Buy.

Best Buy intends to embed the Roxio CinemaNow technology on a wide array of devices - web-connected television sets, portable media players, PCs, Blu-ray Disc players, set-top boxes, and mobile phones - from a variety of manufacturers.

Best Buy already offers under their Insigna brand network enabled Blu-ray players. I guess these devices will also support CinemaNow soon.