Samsung Electronics announces that Microsoft has chosen Samsung as the exclusive HDTV worldwide marketing partner for the next-generation Xbox (aka Xbox 360) high-definition (HD) gaming platform.

To promote the HD Era, the Microsoft and Samsung plan to place over 25,000 Samsung high-definition televisions in Microsoft Xbox retail kiosk locations across the globe.

The new 23" Samsung LCD TV (LNR238W) to be paired at retail with the new Xbox console offers a fast 12 millisecond pixel switching speed, which will enable intense action while overcoming any motion artifacts. In addition, the Fixed Pixel Device eliminates scan lines, further ensuring gameplay is smooth and flicker-free. For me a 23" screen is not cutting it though for immersive game play.

The first Microsoft high-definition game will incorporate Samsung-branded products as well as instances of Samsung's logo as part of the overall HD gaming experience.
More details in this press-release.

I4U will be at the Microsoft Xbox 360 presentation a couple days before the E3 show. Andru the editor of Gear Live and our new Playfeed gaming news site will be there to report directly from the press launch of the Xbox 360.

Posted on Sun, 1 May 2005 06:00:00 CDT | by Luigi Lugmayr