Sharp announced this week in Japan the V501SH fashion phone.

The V501SH features texture panels and screen backgrounds that can be exchanged. Texture panels and backgrounds will be available on the Sharp Custamo site. Customers only have to choose the white or the black model. A motion sensor is featured in the Sharp V501SH that can be use to play games like Golf. Yes, apparently you can swing the phone in order to swing the virtual golf club. The V501SH has an miniSD card slot, 300: 1 high contrast screen, 1.3MP digital camera and more.
The Sharp V501SH goes on sale in July in Japan.
More details in the Sharp press-release (Japanese).