SanDisk rose to the number two spot in the MP3 player market during the holiday season in the United States.

SanDisk sold 1 million of their low cost flash based mp3 players. We reported recently that Creative is the number two in the mp3 player market with 2.6 million players sold. I think that number is global. That means SanDisk is the distant number two in the US and Creative is the distant number two world-wide in the MP3 player market.
Nobody is able to touch Apple right now; they sold 14 million players in the same time frame. SanDisk is launching a higher-end line of MP3 players with prices, from $120 to $300.
More details on the Mercury News.

Our MP3 Player shopping guide features the SanDisk Sansa SDMX2 512 MB for $69.99.