Sony Japan announces (translation via altavista) high-end amplifier S-Master Pro (TA-DA9000ES). Seems to also already available in Europe. The 9.1ch Amplifier will go on sale in Nov. 21st for 600,000yen.

The Sony TA-DA9000ES drives 10 speakers like in a new Cinema. Compared to a 5.1 channel system the 9.1 system has a center speaker in the back, 2 side speakers and instead of a center front speaker 2 separate speakers.
The S-Master Pro has high-end signal processing to provide the best possible sound directly onto the speakers.
DVD and CD players can be hooked up digitally via Ic.link digital input terminal.
Sony also announces two high end DVD Players that work best with the S-Master Pro. SCD-XA9000ES and SCD-XA3000ES go on sale October 21st.