Sony Electronics today introduced a 70 inch flat-panel, high-definition LCD television, the world’s largest TV compliant with x.v.Color technology.

The largest LCD TV has been introduced by Sharp at the CES 2007 with 108 inch.

So what is x.v.Color? It i Sony's name for the xvYCC technology. This technology was established as an industry standard by the International Electronics Commission in January of 2006.

The Sony BRAVIA KDL-70XBR3 features Motionflow 120 Hz technology with motion compensation, as well as a 10-bit panel and Triluminos LED backlight.
The price for the new 70 inch Sony LCD full HDTV is $33,000.
The KDL-70XBR3 will ship in February and is now available for pre-order at select Sony Style stores and select authorized retail outlets including Video Audio Center, Home Theater Store, ABT Electronics, Little Guys, Myer-Emco, Bjorn’s, and Listen Up.
Get a cheaper BRAVIA.