As reported this week the rumored Sony Playstation Home 3D social world is launching in autumn 2007. At the GDC 2007 Sony's Phil Harrison demoed the current state of the Playstation Home. And I have to say it looks already very decent and will compete with currently hot 3D online worlds like Second Life.

I especially like the high quality of the environment and the flashy embedded video screens. Additionally the customization options are pretty detailed. Fun aspects are also the embedded bowling game (wii like it) and other retro games.
You can communicate via text and voice chat.

Gametrailers published a couple hours ago a video of the Playstation Home demonstration. See the interesting video below.