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Ronald McDonald gets a Makeover

Ronald McDonald gets a Makeover
by Luigi Lugmayr
McDonald's brand ambassador Ronald McDonald gets a makeover and a new mission. Read more 4 hours ago
 

Facebook: Mobile advertising represented 59 percent of advertising revenue

Facebook: Mobile advertising represented 59 percent of advertising revenue
by Gene Ryan Briones
News feed ads on mobile devices fueled Facebook's revenue growth. Read more 14 hours ago
 

Why Google's +Post Ads Program May Be Important For You

Why Google's +Post ads Program May Be Important For You
by Forbes
On April 16, 2014 Google announced that +Post ads would be available to all Google+ brand pages that have more than 1,000 followers. In this article I will review what these are, why it is important for brands to... Read more 1 week ago, 2:30am CDT
 

3 Next Gen Sports Marketing Solutions

3 Next Gen Sports Marketing Solutions
by Forbes
It’s just speculation, but I suppose the press and panel formula at the IMG World Congress of Sports (WCS) is modeled on technology conferences and not the typical sports conference event. That’s okay, we know that... Read more Apr 16 2014, 3:17am CDT
 

This is Why Some Companies Will Never Succeed With Content Marketing

This is Why Some Companies Will Never Succeed With Content Marketing
by Forbes
Brand communication has undergone a fundamental shift in the last five years. We have officially left the age of propaganda (read: advertising), when brand messaging was carefully curated and funneled through one-way... Read more Apr 11 2014, 6:58am CDT
 

Online Ad Revenues Passes Broadcast TV For the First Time

Online Ad Revenues Passes Broadcast TV For the First Time
by Forbes
Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen. That stark change is apparent in a new report that says... Read more Apr 11 2014, 2:06am CDT
 

Advertisers See Potential In Gossipy, Anonymous Apps

by Forbes
It’s hardly a secret anymore. Anonymous social apps like Secret and Whisper are among the hottest diversions to come out of Silicon Valley, showcasing streams of short confessions from your contacts list or the near... Read more Apr 1 2014, 6:26pm CDT
 

Inside Forbes: The Role of Pay and Traffic in Our Search for a New Media Equation

Inside Forbes: The Role of Pay and Traffic in Our Search for a New Media Equation
by Forbes
Full disclosure: I’ve used this headline before. Actually, only the second half of it. Both times I was riffing off the title of David Carr’s column in The New York Times, The Media Equation. Six months... Read more Apr 1 2014, 8:11am CDT
 

Microsoft Wins in UK Over Scroogled Ad Campaign

Microsoft Wins in UK Over Scroogled Ad Campaign
by Forbes
Microsoft's controversial ‘Scroogled’ campaign has been given the green light in the UK, with the Advertising Standards Authority (ASA) ruling that a radio ad wasn’t misleading. The ad – like many others making up the... Read more Mar 27 2014, 6:05am CDT
 

Amazon's advertising for Kindle brand leaves behind Apple and Samsung

Amazon's advertising for Kindle brand leaves behind Apple and Samsung
by Ahmed Humayun
According to the Ace Metrix, Amazon scored the highest despite of a spending much lower than Apple and Samsung Read more Mar 12 2014, 1:07pm CDT
 

The Hottest Photos of Victoria's Secret Fashion Show 2013

 

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