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Beats Vs. Spotify: Let The Streaming Wars Begin

Beats Vs. Spotify: Let The Streaming Wars Begin
Beats Music is being launched today to much fanfare and rightfully so. Using “music curation” as its main calling card...
Read more Jan 22 2014, 4:21am CST
 

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Spotify will Launch Limited Free Mobile Music Service on December 11

Spotify will Launch Limited Free Mobile Music Service on December 11
Spotify wants to make mobile access to its music service absolutely free of cost. That is why it is reportedly planning to introduce its limited mobile service at the upcoming December 11th event.
Read more Dec 6 2013, 2:57am CST
 

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Twitter to drive app installs and engagements through MoPub to a billion mobile devices off-Twitter

Source: The Drum

Stanford v Notre Dame
Twitter has unveiled targeting, creative and measurement tools through MoPub, allowing app publishers to promote mobile apps to 1 billion devices, both on and off Twitter. Kelton Lynn, product manager for revenue, explained: “Advertisers can now choose to run simultaneous marketing campaigns to more than 241 million active users on Twitter, and to more than one billion mobile devices off-Twitter, through one interface at ads.twitter.com.” Currently only available for beta partners in the U ...
Full article at: The Drum 15 hours ago, 8:16am CDT
 

Rdio Hires Anthony Bay as its New CEO

Rdio Hires Anthony Bay as its New CEO
Rdio has named former global head of digital video service at Amazon, Anthony Bay, as its new CEO with immediate effect. Bay has also worked as a digital media executive at Apple and Microsoft.
Read more Dec 3 2013, 9:23am CST
 

Twitter Unveils Mobile App Install Ads

Source: AdWeek

Variety's Massive: The Advertising And Marketing Summit
Twitter is officially revealing mobile app install ads as a beta product today, ending months of chatter that such a marketing feature was in the making. The ads will run on Twitter's mobile app as well as via MoPub, the mobile ad network that Twitter purchased in September. The development is designed to bolster the San Francisco-based company's revenues in general, while specifically pushing its mobile ad sales forward. Though it will n ...
Full article at: AdWeek 15 hours ago, 8:00am CDT
 

The Great Escape unveils final convention additions

Source: Music Week

BELGIUM-NATO-DIPLOMACY-DEFENCE
The final names have been added to the speaker line-up for The Great Escape 2014. The ‘In Conversation’ programme returns to the festival this year with leading artists and music business players discussing their work, careers and views on the evolving world of music business. This year’s topics range from a 50th anniversary celebration of Pirate Radio, to a look at the relationship between the music industry and the charitable sector. Of the 10+ In Conversation session ...
Full article at: Music Week 17 hours ago, 5:33am CDT
 

Soundrop Comes to Deezer on the Web and Mobile

Soundrop Comes to Deezer on the Web and Mobile
Soundrop app is now available for Deezer web and mobile users. Soundrop’s launch on Deezer will allow its users to chat in a live setting with their favorite artists and much more.
Read more Nov 25 2013, 7:50am CST
 

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Deezer teams with Vine ‘superstars’ to boost brand awareness

Source: The Drum

FRANCE-BUSINESS-INTERNET-MUSIC-DEEZER
Music streaming service Deezer has launched a Vine-based campaign to boost brand awareness as competition in the music-streaming market continues to intensify. The French company has been working with a collective of international ‘Viners’ to create a series of individual videos based on the social media site’s #vineception concept, where users create a Vine-within-a-Vine. The campaign, which was created by digital agency Armstrong, runs until 23 April, with each Viner tasked with intr ...
Full article at: The Drum 17 hours ago, 5:24am CDT
 

Interview: The Future of Pandora is social

Source: Tech.co.uk

Pandora Presents Celine Dion
In the digital music streaming space, Pandora stands apart.Part of the reason for that is its business model. In a world where Spotify goes toe to toe with Google Play Music, Rdio, Beats Music and Deezer for on-demand listening, Pandora styles itself as a personalised radio service. So instead of selecting which tracks you want to hear, you create a radio station based on a track, artist or album, and Pandora ...
Full article at: Tech.co.uk 1 day ago, 12:27am CDT
 

Deezer Coming to USA in 2014 in Partnership with Microsoft

Deezer Coming to USA in 2014 with Microsoft as Potential Partner
The French music streaming service, Deezer will be coming to the USA in 2014. It is going to confront other giants. And it is said to have a US partner that can potentially be Microsoft.
Read more Nov 22 2013, 3:06am CST
 


 

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