Xbox One was the latest gaming device to get guerilla advertised by both Microsoft and Machinima on YouTube. Guerilla advertising is the recent historical phenomenon that has been a controversial tactic used by admen and wily marketers.
Jan 25 2014, 3:10am CST
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The Xbox One teardown reveals that its build cost is $90 more than Sony's PS4. It may be quite an “in” thing among gamers but it does not exactly rake in profits for Microsoft. After the buying and selling is over, Microsoft just gets a $28 surplus on each unit.
Nov 27 2013, 3:56am CST