Menu
Trending: Holiday Gifts | CES 2015 | Super Bowl 2015 Ads More Topics: Apple | Cars | TV Shows | Politics
Star Wars Christmas Lights Video Goes Viral

Star Wars Christmas Lights Video Goes Viral

CES 2015: LG will unveil its New 4K Ultra HD TV with Quantum Dot Technology

CES 2015: LG will unveil its New 4K Ultra HD TV with Quantum Dot Technology

Budweiser Super Bowl 2015 Ad leaks

Budweiser Super Bowl 2015 Ad leaks

The Best 2014 Super Bowl Ads

The Best 2014 Super Bowl Ads

Tesla Roadster Makes Comeback

Tesla Roadster Makes Comeback

Internet marketing

DoubleClick Ad Servers are Down

DoubleClick Ad Servers are Down [Update] Google's Doubleclick ad servers suffer outage as you might have noticed surfing the web.

Nov 12 2014, 9:23am CST

Google Penguin 3.0 Roll Out takes Weeks

Google Penguin 3.0 Roll Out takes Weeks Webmasters are chewing their fingernails since late Friday when Google rolled out a new version of Google Penguin. The Google Penguin 3.0 roll out will stretch over several weeks says a Googler.

Oct 22 2014, 3:24am CDT

Don't Call Them Mommy Bloggers

Don't Call Them Mommy Bloggers Mommy bloggers is a no-no term. So what do parent bloggers want to be called?

May 21 2014, 8:38pm CDT

Don't Call Them Mommy Bloggers

Don't Call Them Mommy Bloggers According to Ad Week, the term “mommy bloggers” is so passé and downright outdated. Freelancer, social media consultant, or writer all provide a higher marketability. what idiot called them mommybloggers instead of...

May 21 2014, 8:38pm CDT

The ROI That I Can Expect From SEO?

The ROI That I Can Expect From SEO? A question I get asked by clients all the time is “How do I measure the ROI on my SEO campaign?” Most business owners and marketers are happy to invest heavily in SEO when the outcomes can be reliably predicted and...

May 21 2014, 1:53pm CDT

Is Marketing on Facebook Still Relevant In 2015?

Is Marketing on Facebook Still Relevant In 2015? A recent study done by researchers at Princeton University suggests that Facebook will experience a rapid decline in activity over the next few years. The research, which compares the lifecycle of popular social...

Apr 24 2014, 2:11pm CDT

Why Google's +Post ads Program May Be Important For You

Why Google's +Post Ads Program May Be Important For You On April 16, 2014 Google announced that +Post ads would be available to all Google+ brand pages that have more than 1,000 followers. In this article I will review what these are, why it is important for brands to...

Apr 17 2014, 2:30am CDT

7 Modern Age SEO Myths

7 SEO Myths of Today One of the challenges that the world of SEO presents us with is its lack of clarity. The search engines obscure their algorithms, and as a result, SEO is really a best practices game. You can learn more about what works...

Apr 15 2014, 2:02pm CDT

CES 2015 News
25 Web Design Tips in Honor 25 Years Web Anniversary

25 Web Design Tips in Honor 25 Years Web Anniversary When the Internet emerged more than 25 years ago, the first websites were akin to a magical land of unicorns and casinos, resplendent with scrolling marquee text, flashing lights and bright sparkles. It felt like a...

Mar 27 2014, 8:35am CDT

Opinion Leaders Accept Cash for Social-Network Referrals More Than Others

Opinion Leaders Accept Cash for Social-Network Referrals More Than Others If consumers are given tangible rewards for online referrals, not unpredictably, they pass along the information to their networks more than without these payments. However, the surprising behavior highlighted in the...

Mar 26 2014, 5:56am CDT

Negative SEO: Have Mercenaries Been Hired To Torpedo Your Search Rankings?

Negative SEO: Have Mercenaries Been Hired To Torpedo Your Search Rankings? Recently, an individual contacted my company, threatening to build thousands of links to my website if we didn’t pay him $250. The questions you may be asking are: Why is that a bad thing? Why wouldn’t you want...

Mar 18 2014, 12:56pm CDT

Top Online Reputation Management Tips for Brand Marketers

Top Online Reputation Management Tips for Brand Marketers Many marketing executives fail to understand how poor online reputation management can damage their company’s sales. To that end, I spoke this week with Don Sorensen, president of Big Blue Robot, who has been working...

Mar 5 2014, 2:01am CST

This Site Pays Cash For Your Data

This Site Pays Cash For Your Data For years, entrepreneurs have floated the idea of paying people for their personal data rather than just taking it without asking, the standard approach of many marketers. Now, a few entrepreneurs are advancing plans to...

Mar 3 2014, 8:31am CST

Social Marketing Startup ZEFR Raises $30M ZEFR is a startup that builds social marketing and rights management software for online videos. ZEFR’s software-as-a-service (SaaS) solutions are used by many of the largest brands and content owners on YouTube....

Feb 26 2014, 9:56pm CST

Top 7 Reasons Your Content Goes Viral

Top 7 Reasons Your Content Goes Viral Isn’t it fair to say that we are experiencing content and information overload?  One could even argue that the best content will not be read if it lacks the right timing and    ability to reach its...

Feb 24 2014, 1:18pm CST

Being Contextually Relevant Increasing Customer Loyalty

Being Contextually Relevant Increasing Customer Loyalty It’s like the old 1980s ad “When E.F. Hutton talks, people listen”; success today requires you to always be relevant. Relevance is a table stake across the entire lifecycle of a seller-buyer relationship, not just when...

Feb 11 2014, 6:52pm CST

Google and ComScore Ad Measurement Deal:More TV Ad Budgets

Google and ComScore Ad Measurement Deal:More TV Ad Budgets It’s no secret by now that Google is going squarely after the kind of image advertising done by large marketers on television and in slick magazines–no wonder, since it’s about a $300 billion market worldwide largely...

Feb 10 2014, 7:07pm CST

Google's 4Q earnings rise 17 pct but ad rates fall

Google's 4Q earnings rise 17 pct but ad rates fall Google's delivers a mixed bag in 4th quarter as earnings climb while ad prices drop again SAN FRANCISCO (AP) — Google's fourth-quarter earnings rose 17 percent even though a long-running slump in its online ad prices...

Jan 31 2014, 3:15am CST

How Advertisers Can Use Your Personal Information To Get You To Pay Higher Pri

How Advertisers Can Use Your Personal Information To Get You To Pay Higher Prices Imagine that you are halfway through the second week of a grueling diet. It’s been going alright – but lunches are always the hardest for you. You walk out of your office building to get a salad, when suddenly, you get...

Jan 31 2014, 2:11am CST

Digital Ad Fraud Is Reduced - But Many Ads Still Aren't Seen By Real People

Digital Ad Fraud Is Reduced - But Many Ads Still Aren't Seen By Real People Ad fraud, the use of computer “bots” to make it seem as if a human has seen an ad, dropped drastically last year, according to a report released this morning by Integral Ad Science. “Suspicious” ad activity fell from 30...

Jan 29 2014, 8:50am CST

The Three Pillars Of SEO In 2014

The 3 Pillars Of SEO In 2014 Two of the main components of a strong SEO strategy are the same as they has always been: to publish high-quality content that gets read and linked to by as many people as possible (ie, quality content and inbound links...

Jan 28 2014, 2:02pm CST

Google Adsense Direct is For Small Publishers

Google Adsense Direct is For Small Publishers Those playing the ad game within the Google universe are very familiar with Google AdSense and DoubleClick for Publishers (DFP). As a refresher, AdSense automatically fills unsold ad space inventory for quick and easy...

Jan 24 2014, 8:11am CST

Google is Already The King Of Online Advertising, but that is not Enough

Google is Already The King Of Online Advertising, but that is not Enough Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising roots – taking $40 billion out of the hides of some very familiar companies This story...

Jan 22 2014, 9:36am CST

The Twitter Tricks From The New York Times

The Twitter Tricks From The New York Times I’m a small publisher in both budget and manpower. As such, I must work smart. Everything I attempt to do must be purposeful and efficient. One of the greatest insights I have come upon to move my business forward is to...

Jan 22 2014, 8:04am CST

Are Your Non-Marketing Departments Making These Common Marketing Mistakes?

Are Your Non-Marketing Departments Making These Common Marketing Mistakes? Could your company’s non-marketing departments be negatively impacting your marketing efforts? The answer is yes. Most employees perform tasks that, on their face, don’t relate to marketing, but still impact marketing...

Jan 15 2014, 3:21pm CST

How To Avoid The Fate Of Rap Genius When Doing SEO

How To Avoid The Fate Of Rap Genius When Doing SEO SEO, like many things in life, can be really good or really bad, depending on who’s doing it. Unfortunately, there are too many people claiming to be SEO professionals who don’t seem to know much beyond the basics, and...

Jan 13 2014, 4:21pm CST

I4U news

4 Reasons Your Website Is Scaring People Away Most small business owners aren’t web designers, so we entrust our online presence to a professional. As the internet has evolved, however, consumers have become savvier about what they will/will not tolerate in a...

Jan 10 2014, 11:31am CST

Groupon Emails Or Amazon Blasts? Here's What You're Purging From Your Inbox

Groupon Emails Or Amazon Blasts? Here's What You're Purging From Your Inbox It’s a new year, so why not start off with a clean, empty inbox? That was my aim when I stumbled upon Unroll.Me, a service promising to sort out your hopelessly clogged email accounts. My particular problem is an...

Jan 8 2014, 7:51am CST

Be an Expert or Go Home

Be an Expert or Go Home Content is no longer king. Today, content marketing is king. Successful content marketing is not about volume, it is about being an expert and helping others. Branding and reputation follow from this, as does trust....

Jan 7 2014, 10:56am CST

I4U news

2014 State of Marketing: Email Flood Despite Rise Of Mobile And Social Today, Salesforce.com released its Exacttarget Marketing Cloud 2014 State of Marketing study that polled over 2,600 mid- to senior-level marketing managers cross all industries.  67 percent of marketers say their number...

Jan 7 2014, 10:46am CST

Will You Go Viral? Here's A Way To Predict

Will You Go Viral? Here's A Way To Predict The following post is by Roger Wu, cofounder of the business-to-business content distribution network, Cooperatize. We’ve seen it too many times.  Someone tweets something in poor taste, the Internet gets wind of it,...

Jan 3 2014, 8:26am CST

Google Adwords Tip: Ignore Your Competitors

Google Adwords Tip: Ignore Your Competitors If you’re using Google Adwords for your business, as record numbers of businesses are, you may be getting terrible results without even knowing it. There might be many reasons for this, but I’ve seen more money wasted...

Jan 2 2014, 6:21am CST

My 5 Predictions for 2014

My 5 Predictions for 2014 I am uncharacteristically optimistic about the coming year–at least as it relates to my primary focus of technology’s impact on business and life. I am influenced by two major trends, the first is the pervasion of the ...

Jan 1 2014, 3:06pm CST

Google destroy’s Rap Genius’ search rankings as punishment for SEO spam

Google destroy’s Rap Genius’ search rankings as punishment for SEO spam Search engine giant Google has recently hit back hard today after it learned that the famous lyrics site Rap Genius had been using some of the dubious SEO tricks to attain the top spots in Google search results.

Dec 31 2013, 1:18am CST

Rap Genius And The Problem With The Venture Capital Fueled Growth Hack

Rap Genius And The Problem With The Venture Capital Fueled Growth Hack Almost entirely missing from the discussion of RapGenius‘ punishment by Google for bone-headed SEO practices is the fact that RapGenius is not in fact a “lyrics site” like the ones it is competing for search rankings...

Dec 26 2013, 11:41am CST

I4U news

Rap Genius Gets Rapped By Google For SEO Spam There’s two lessons to be learned from this little episode of Rap Genius getting rapped over the knuckles by Google concerning SEO spam practices. The first is that it’s terribly dangerous to base an entire business on...

Dec 26 2013, 9:41am CST

Using Guest Blogging to Build Your Network

Using Guest Blogging to Build Your Network Networking is an important part of running a business. Yet many professionals have stocked their business blogs with valuable content and fine-tuned their social networks until they’re at the top of search rankings. Yet...

Dec 23 2013, 10:06am CST

5 Top SEO And Online Marketing Trends For 2014

5 Top SEO And Online Marketing Trends For 2014 I first met Bart Gibby, VP of SEO for fast growing Utah firm Boostability, in October, when I spoke on Crisis PR at a local evening meeting of Salt Lake’s search marketing professional association, SLC/SEM. Boostability...

Dec 21 2013, 10:26pm CST

22 Apps And Web Tools To Analyze And Improve Your Website Performance

22 Apps And Web Tools To Analyze And Improve Your Website Performance With frequent updates to Google’s algorithms and constant changes to best SEO practices, it’s important to keep an eye on your website performance and give your site a thorough checkup every now and again. On Mevvy.com...

Dec 20 2013, 2:41pm CST

FTC Updates Ad Disclosure Guidelines and Warns Search Engines

FTC Updates Ad Disclosure Guidelines and Warns Search Engines FTC updates its ad disclosure guidelines and warns search engines to distinguish ads from results. This is to better serve Net audiences the world over. As all search engine users face a dilemma. Instead of information-related results, ads show up every time you enter a query.

Jun 26 2013, 3:59am CDT