Be an Expert or Go Home Content is no longer king. Today, content marketing is king.
Successful content marketing is not about volume, it is about being an expert and helping others. Branding and reputation follow from this, as does trust....
Jan 7 2014, 10:56am CST
5 Second-Act Careers To Sail Through Retirement Nancy Collamer, a career coach based in Old Greenwich, CT, offers hope to the burned out and the bored in mid-career. It’s possible to switch gears in midlife and to start a new venture that brings rewards, both...
Jan 7 2014, 10:06am CST
Facebook To Help Brands Convert 55 Million U.S. Hispanics In 2014 brands must finally resolve their fate with Hispanic consumers. Most companies see only the growing number of Hispanic consumers and their estimated $1.5B purchasing power in 2015, yet fail to authentically...
Jan 6 2014, 9:46am CST
How To Double Your Content Marketing ROI In 2014 December brings many traditions: enjoying the holidays, wrapping up projects from the year that’s ending, and gearing up for the year ahead. One piece of the process is evaluating how you did in relation to the...
Dec 30 2013, 2:41pm CST
Beyonce Fights Back Against The Amazon/Target Boycott If you’ve been following the marketing strategy used by team Beyonce on her latest self-titled album, you know that it’s been quite clever so far. To recap, the Beyonce album was released on the unsuspecting public...
Dec 23 2013, 9:26am CST
ZTE will Sell its Smartwatch for Lower Price The Chinese company, ZTE is to enter the smartwatch race next year. It will be coming out with its own smartwatch version that is to match technological wits with the likes of Samsung’s Galaxy Gear but at lower price. And ZTE's first smartwatch will only work with its on smartphones just like Galaxy Gear works only with its own devices.
Nov 25 2013, 7:12am CST
BlackBerry Z10 Prices Dropped by 75% to as low as $49 Four major US carriers cut prices of BlackBerry Z10. $49 is the new contract price of Z10 at Best Buy and Amazon while AT&T and Verizon are offering the smartphone for $99 under two-year contract.
Jul 13 2013, 7:35am CDT
Robert Downey Jr. Signs with HTC for $12 Million HTC is preparing for a marketing strategy. For its new ad campaign, HTC has reportedly signed on board the “Iron Man” actor Robert Downey Jr. The deal is sealed for a cool $12 million. It has a two years time span.
Jun 21 2013, 9:57am CDT
I4U News is feeding your Geek Mind. The Geek Mind is concerned with life, in all its different forms and facets.
The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know.
The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year.
The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know.