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Nielsen’s TV Ratings Add Mobile Viewing Using New SDK

Nielsen’s TV Ratings Add Mobile Viewing Using New SDK
Nielsen has just upgraded its TV ratings and dynamic digital ratings. By adding mobile viewing via a brand new SDK, Nielsen has shown that there is always room for improvement.
Read more Oct 28 2013, 7:35am CDT
 

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Google, Nielsen deepen ties for ad ratings on YouTube

Source: CNet

Alibaba To Kick Off IPO In U.S.
Google has extended a deal with Nielsen to provide "online campaign ratings" for ads on YouTube -- the Web's biggest video platform -- after testing out such a relationship since November.  ...
Full article at: CNet Apr 1 2014, 3:10pm CDT
 

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Nielsen Says 13 million Households Not Ready for Digital Transition

According to Nielsen about 13 million US households aren’t ready for the digital transition coming in about a year....
Read more Feb 18 2008, 8:49am CST
 

The state of mobile in 5 charts

Source: Digiday

This is the final installment in the series “Mobile Next,” Digiday’s coverage of innovations in mobile media. This series is sponsored by LIN Mobile, a premium mobile marketing provider with a unified solution for precise targeting, high-impact creative and real-time analytics. Every year for the past few years has been declared “The Year of Mobile,” and there’s a reason for that. We are increasingly shifting toward a mobile-first world, and ...
Full article at: Digiday Mar 31 2014, 11:04pm CDT
 

Mobile web growing 8 x faster than PC-based web

Source: UK Association of Online Publishers

SKOREA-ECONOMY-COMPANY-TECHNOLOGY-SAMSUNG
Mobile web usage is growing eight times faster than PC-based web use according to the ‘Mobile Media View’ produced by Nielsen. The study highlights that almost 7.5 million Britons now access the internet through their mobile phones. As Kent Ferguson, Senior Analyst at Nielsen indicates: “the mobile internet is fast becoming a viable way for a ...
Full article at: UK Association of Online Publishers Nov 27 2008, 5:40am CST
 

Young women taking over UK Internet

Nielsen/NetRatings has released new demographic figures and they confirm what people have been predicting since the...
Read more May 22 2007, 2:00am CDT
 

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