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Digital Ad Fraud Is Reduced - But Many Ads Still Aren't Seen By Real People

Digital Ad Fraud Is Reduced - But Many Ads Still Aren't Seen By Real People
Ad fraud, the use of computer “bots” to make it seem as if a human has seen an ad, dropped drastically last year,...
Read more Jan 29 2014, 8:50am CST
 

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Infographic: search versus social advertising - which saw a 191% year-on-year revenue increase?

Source: The Drum

Drive-In Presents "Butch Cassidy" At The 2009 Tribeca Film Festival
Paid search still represents the biggest share of digital marketing investment but Facebook social ad spend is growing at the faster rate of 37 per cent year-on-year, compared with spend on search advertising growing year-on-year at a rate of 10 per cent, research from Kenshoo has found. It was found that search advertiser revenue increased 12 per cent, while social revenue increased 191 per cent year on year, although it recorded a 31 per cent dip quar ...
Full article at: The Drum 4 days ago, 5:44am CDT
 

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Yahoo sales sag with mixed results in ads

Source: NetworkWorld

Yahoo! CEO Marissa Mayer Announces Acquisition Of Tumblr For $1.1 Billion
In an indication that CEO Marissa Mayer is not yet seeing dramatic results from her efforts to turn the company around, Yahoo's sales dipped slightly in its first quarter, amid some gain ...
Full article at: NetworkWorld 5 days ago, 4:11am CDT
 

Google moves to block paid-search keyword data in consumer privacy drive

Source: The Drum

Google has started encrypting paid-search keyword referral data meaning advertisers can no longer see what terms people have used to arrive on their sites via paid clicks on AdWords ads. The move, which has been heavily speculated over the last week, has been confirmed by the internet giant, which took the same approach to organic search in 2011. In a blog post, AdWords product management director Paul Feng, cited the reason for using Secure Sockets Layer (SSL) encryption to organi ...
Full article at: The Drum Apr 11 2014, 2:26am CDT
 

Yahoo and Microsoft Join Forces For Search

Yahoo and Microsoft Join Forces For Search
A unified search system is coming together between once-bitter rivals Microsoft and Yahoo, as they team up to compete...
Read more Feb 18 2010, 10:56am CST
 

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