Jenkins: Guess What? Facebook Is Speculative

Source: Wall Street Journal

By Holman W. Jenkins, Jr. As was true of the dot-com bubble, so with the Facebook bubble: There's a need to lie in the aftermath about what caused it.It wasn't "hype." Whatever organs of the media investors turned to, they found a range of views about F ...
Full article at: Wall Street Journal  More like this  2 days ago, 5:53pm CDT

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Five reasons why GM's Super Bowl pass is baffling

Source: Automotive News

DETROIT -- Since General Motors’ decision last week not to suit up for the Super Bowl next year, I’ve chatted with folks inside and outside GM. I’ve read what others think. I’ve mulled. And I still don’t get GM’s decision not to advertise during the B ...
Full article at: Automotive News  More like this  3 days ago, 11:51am CDT

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Source: Cars UK

With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. GM followed up its Facebook revelation with the news it also planned ...
Full article at: Cars UK  More like this  5 days ago, 2:37am CDT

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Hyundai's Shannon: Unlike GM, we won't miss Super Bowl

Source: Automotive News

Ryan Beene is a reporter for Automotive News. LOS ANGELES -- Ford wasn’t the only automaker last week to tweak General Motors. Shortly after GM announced it would not advertise during the 2013 Super Bowl tele ...
Full article at: Automotive News  More like this  6 days ago, 3:23pm CDT

GM abandons Super Bowl advertising

Source: Wolrd Car Fans

General Motors has announced plans to not advertise any of their products during Super Bowl XLVII. The surprise announcement was made by Global Chief Marketing Officer Joel Ewanick who said "We understand the reach ...
Full article at: Wolrd Car Fans  More like this  6 days ago, 3:08pm CDT

GM Pulls Out Of Super Bowl Advertising

Source: Automotive Addicts

If someone were to ask us what’s going on with GM’s marketing and advertising these days, our honest answer would have to be, “we have no idea.” A few years back the automaker played musical chairs with its ad agencies for Chevrolet, kicking long term pa ...
Full article at: Automotive Addicts  More like this  6 days ago, 2:50pm CDT

What Are They Thinking? GM To Pull Out Of Superbowl Ads

Source: Auto Spies

said it will forgo advertising in the next Super Bowl rather than swallow a price hike, a surprising reversal of strategy that comes as the auto maker overhauls its global marketing operations. Super Bowl advertising is ...
Full article at: Auto Spies  More like this  6 days ago, 8:18am CDT

Report: GM pulls advertising from next Super Bowl after Facebook exit

Source: AutoblogGreen

The overhaul of General Motors ' marketing battle plan isn't finished. The Wall Street Journal reports that Joel Ewanick, GM's global marketing chief, is giving the brand a hiatus from Super Bowl advertising, believing it's just got too expensive ...
Full article at: AutoblogGreen  More like this  6 days ago, 8:07am CDT

Days After Quitting Facebook Ads, GM Swears Off the Super Bowl -- First the Social Network on the Eve of an IPO, Now TV's Biggest Stage

Source: TV Week

By Brian Steinberg Advertising Age Not long after announcing that it will stop advertising on Facebook, General Motors said Friday it would not be a sponsor in the Super Bowl in 2013 either. What's going on here? Deep-pocketed mar ...
Full article at: TV Week  More like this  6 days ago, 7:55am CDT