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Time Inc.

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Some iPad Magazines are free for Print Subscribers now after Time Inc. Deal with Apple

Some iPad Magazines are free for Print Subscribers now after Time Inc. Deal with Apple
Subscribers to Sports Illustrated, Time and Fortune magazines will get free access to respective iPad Magazine versions.
Read more May 2 2011, 2:38am CDT

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Mazda Rolls Out New Miata Via Fashion Rocks Microsite

Source: AdWeek

Mazda is launching a new microsite today that will unveil the 2016 MX-5 Miata roadster. The site will be tied to CBS' Fashion Rocks, a live TV show celebrating the world of fashion and music, that will air on Sept. 9 to coincide with New York Fashion Week.  The Irvine, Calif.-based automaker is betting on the microsite to target the car's core demographic of fashion and music enthusiasts. Mazda’s MX- ...
Full article at: AdWeek 12 hours ago, 8:00am CDT

More From the Web

Nobody hates banner ads more than designers

Source: Digiday

No one likes a banner ad. But among the legions heaping hate on the unfortunate unit, designers may be the ones who dislike the banner ad most of all. One of the problems with the standard banner ad is that it comes both in fixed dimensions and is sold based on where it appears on the page. This complicates the creation process for designers, who are often forced to start from the ad units and design around them. ...
Full article at: Digiday 2 days ago, 11:58pm CDT

Fortune’s new editor: ‘Readers don’t care who produces great content’

Source: Digiday

Alan Murray was named editor of Fortune today, succeeding Andy Serwer, making him the 17th editor of the Time Inc. business title since its founding in 1930. He’s got his work cut out for him: One of Time Inc.’s biggest titles, Fortune is in a busy digital market these days, squeezed by bigger sites like Yahoo Finance and Forbes, while fending off smaller upstarts like Business Insider and Quartz. It’s late to the ...
Full article at: Digiday Jul 22 2014, 1:03pm CDT

Newly Named Fortune Editor Alan Murray Eyes Mobile, Social

Source: AdWeek

This morning, Time Inc. announced that Alan Murray, president of the Pew Research Center in D.C. and former Wall Street Journal deputy managing editor and online executive editor, would be taking over as editor of Fortune, replacing former editor Andy Serwer. Murray was brought into the Time Inc. fold by evp Todd Larsen and chief content officer Norman Pearlstine, both WSJ alums with whom Murray worked while at the news ...
Full article at: AdWeek Jul 22 2014, 11:22am CDT

Target Mobilizes Back-to-School Print Campaign With Image Recognition

Source: AdWeek

Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and T ...
Full article at: AdWeek Jul 21 2014, 3:42pm CDT

Fred Armisen Anonymously Calls Payphones For Heineken Social Experiment Campaign [THE BRIEF]

Source: Business Insider

Fred Armisen is one of the new faces of Heineken, along with Neil Patrick Harris. In this new video, Armisen calls a payphone in New York City asking anyone who answers to meet him across the street. The ad is part of Heineken's "social experiment," according to Ad Age.  Time Inc. CEO Joe Ripp will create an eight-person team dedicated to making native ads, or ads that look similar to the editorial content, according to The Drum.   Following the rel ...
Full article at: Business Insider Jul 21 2014, 8:13am CDT

Latest stories

Conservation Group Finds No Fukushima Radiation Off U.S. West Coast
Conservation Group Finds No Fukushima Radiation Off U.S. West Coast
The Group Will Continue Tracking In 6-Month Intervals.
American Ebola Patients At Emory University Hospital Saturday
American Ebola Patients At Emory University Hospital Saturday
American Ebola patients will be transported to Atlanta's Emory University Hospital on Saturday, says U.S. State Department. Emory will work closely with local CDC to help patients.
Katy Perry Praised by President Obama
Katy Perry Praised by President Obama
It was a once-a-lifetime opportunity and the person who availed it was none other than the Firework singer Katy Perry. She was invited to a dinner at the White House in honor of the Special Olympics and Katy decided to show up. Of all the...

INSIDERS: Here's What's Going On In The Fox-Time Warner Deal... And What Will Happen Next

Source: Business Insider

We've now spoken with sources on many sides of the Fox-Time Warner deal. Here's the thinking on where we are and what will happen next: * Yesterday's news blitz was likely a deliberate (and effective) tactical move by the Murdoch camp. Having made a significant offer to Time Warner's board, and been rebuffed, Fox went over the Board's heads to Time Warner shareholders. The Time Warner shareholders, who are the key constituency that both sides will now be ...
Full article at: Business Insider Jul 17 2014, 7:38am CDT

A look at Time Warner and Twenty-First Century Fox’s media assets

Source: Canadian Business Online

Combining Time Warner and Fox would result in one media and entertainment juggernaut, bringing together several TV networks, production companies and media properties. Time Warner Inc. said Wednesday that it rejected a takeover bid from Twenty-First Century Fox Inc. But The New York Times, citing unidentified people, said that Fox Chairman and CEO Rupert Murdoch is determined to make a deal. Both companies have been focusing on their TV and movie units by shedding other business ...
Full article at: Canadian Business Online Jul 16 2014, 12:17pm CDT

In One Paragraph, Here's Why Time Warner Is An Attractive Target For Rupert Murdoch (Or Anyone Else, Really) (TWX, FOXA)

Source: The Business Insider

At USA Today, Michael Wolff has the perfect one paragraph explanation of why Time Warner is a target for 21st Century Fox: [Time Warner CEO Jeff] Bewkes is 62 and, in effect, wrapping up his tenure at the company. It is a company he has transformed, but he has not made it bigger and greater -- rather, smaller, more discrete, more niche. Gone are its cable assets, AOL and Time, Inc. magazines. He's reduced its ambitions. He ...
Full article at: The Business Insider Jul 16 2014, 10:51am CDT


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