For some publishers, the sensational or emotional come-on is the tried and true way to boost social media traffic. But for a brand like Time — one that has build its name on trusted, authoritative news — it’s complicated.
Time is doing something right, though; in the past three months, it has grown its Facebook likes by 44 percent, to 5.4 million, according to Wildfire from Google. That puts it ahead of social giants like BuzzFeed (2.9 million), The Huffington Post (3.3 million ...
Full article at: Digiday
2 days ago, 11:05pm CDT