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Scarlett Johansson defends SodaStream Super Bowl 2014 Ad

Scarlett Johansson defends SodaStream Super Bowl 2014 Ad
by Luigi Lugmayr
SodaStream made a big splash revealing Scarlett Johansson as its first-ever Brand Ambassador. SodaStream has already got more attention for its Super Bowl 2014 Ad because Fox banned it. It continues to go great for... Read more Jan 27 2014, 2:20am CST
 

Apple To Infinity: Mobile Payments, Touch ID And All That Sapphire

Apple To Infinity: Mobile Payments, Touch ID And All That Sapphire
by Forbes
Forget Gorilla Glass. Apple has its own patented method of affixing a sapphire substrate to a touch screen. According to a report on the Chinese language Apple Daily blog (translated via Google and Apple Insider), Apple... Read more Jan 26 2014, 10:10am CST
 

Next Apple TV Rumored to Have A Games Console

Next Apple TV Rumored to Have A Games Console
by Forbes
The Xbox One and PS4 could bet getting company. Recent reports indicate that a new Apple TV is well into testing, and might arrive soon. Both 9t05 Mac and iLounge cite insider sources telling them that a revamped set-... Read more Jan 24 2014, 6:51pm CST
 

Comcast Delivers Online Olympics Coverage to TV

Comcast Delivers Online Olympics Coverage to TV
by Associated Press
Comcast to bring online Olympics coverage to big-screen TV LOS ANGELES (AP) — Over the past few Olympics, NBC has shown more live coverage over the Internet than it has on TV. For the upcoming Winter Games, Comcast's... Read more Jan 24 2014, 2:38pm CST
 

Steve Jobs Did Not Liberate Us. Tim Berners-Lee Did, By Freeing Ones and Zeros To Eat the World

Steve Jobs Did Not Liberate Us. Tim Berners-Lee Did, By Freeing Ones and Zeros To Eat the World
by Forbes
30 years ago today, Steve Jobs unveiled the Macintosh. More accurately, The Great Magician took it out of a bag and let it talk to us. The Macintosh, as I learned from first-hand experience in 1984, was a huge leap... Read more Jan 24 2014, 8:48am CST
 

Best Buy is a Dinosaur and Canary

Best Buy is a Dinosaur and Canary
by Forbes
You might be tempted to lump recent news about Best Buy’s disappointing holiday performance into the long-running narrative about that retail giant’s slow slide toward irrelevance and extinction. Don’t. Or, at least,... Read more Jan 24 2014, 8:00am CST
 

Tomb Raider Runs At 1080p, 60 FPS On Sony PS4, Xbox One is Still A Question

Tomb Raider Runs At 1080p, 60 FPS On Sony PS4, Xbox One is Still A Question
by Forbes
The hardware wars continue. Tomb Raider: Definitive edition is almost out, and a live game stream from Games Radar confirms that the game runs at 1080p and an unlocked average of 60 FPS on Sony’s PS4. Because this is... Read more Jan 24 2014, 6:16am CST
 

Display Ads are as Compelling As TV Spots

Display Ads are as Compelling As TV Spots
by Forbes
In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectangles that looks like a bland abstract-art piece. It turns out these are the shape and... Read more Jan 24 2014, 5:18am CST
 

H&M Lets Fans Undress David Beckham In H&M Super Bowl 2014 Ad

H&M Lets Fans Undress David Beckham In H&M Super Bowl 2014 Ad
by Forbes
This year’s star-powered Super Bowl just got even sexier with the announcement that global soccer icon David Beckham is teaming up again with Swedish clothing manufacture H... Read more Jan 24 2014, 4:33am CST
 

Jeep Super Bowl 2014 Ad is Likely

Jeep Super Bowl 2014 Ad is Likely
by Forbes
Chrysler still manages to do something that just about no other brand can claim in the run-up to the Super Bowl each year: keep everyone guessing what the company will do with its Big Game advertising. This year a... Read more Jan 24 2014, 1:44am CST
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.