SHARP
ニュースリリース


June 17, 2003


The first in industry equipped with original high pitched sound quality one bit digital amplifier- One ground digital high-definition television liquid crystal television- 2 etc.
Five models are newly put on the market.

Design of two types which can be chosen according to lifestyle



Name of articles Liquid crystal color television
Pet name
((*akuos*))
Type The ground and BS・110 ℃ S digital high-definition television liquid crystal television The ground and wide liquid crystal with built-in BS・110 ℃ S digital high-definition television tuner television Wide liquid crystal television
Shape name LC-37AD1 LC-37AD2 LC-30AD1 LC-30AD2 LC-22AA1
Design Under speaker Side speaker Under speaker Side speaker Under speaker
Hope retail price 770,000 yen (excluding tax) 800,000 yen (excluding tax) 560,000 yen (excluding tax) 580,000 yen (excluding tax) 250,000 yen (excluding tax)
The first number of monthly production 3,000 3,000 4,000 4,000 3,000
Sale day July 9 August 8 June 27 July 18 July 1

As a new product of the liquid crystal television "AQUOS ((*akuos*))", Sharp is the ground digital high-definition television tuner. - I will newly put five models (37V type, 30V four models of the type, and 22V one model of the type) in total by which two is installed on the market.
The ground digital high-definition television tuner is installed in 37V type and 30V type AQUOS for the first time as a flat-panel display television in the industry. Digital ground broadcasting of beginning schedule in sphere of three large large areas in Kantou, Nakagyou, and Kinki in December, 2003 to say nothing of digital broadcasting of BS・110 ℃ such as S*** It can be had <full power> to enjoy it in the place where a large screen of -3.
Moreover, five model and "AQUOS platforms. - 4" The under was developed. One bit digital amplifier of acknowledged original our company in the audio field is installed on the tone quality side. The reproduction of the high pitched sound region with the bass region and the expansion [it] encountered two way four speaker system of the independent speaker box method designed for exclusive use by one bit, [it] danced, and with power was achieved.
It is possible seeing in a high contrast by a clear reflection on the picture quality side even if low reflection of ASV method of original our company black TFT liquid crystal panel is installed, and [it] sees from which angle. Additionally, QS(Quick Shoot) technology which decreases afterimage feeling of scene with fast movement and reproduces reflection which sees easily; 地上波アナログ放送のゴーストを低減するデジタルゴーストリダクション回路を搭載するなど,さまざまな放送をリアリティー溢れる,明る­高品位な映像でお楽しみいただけます。;
The design is a lineup as for the series of two types by world industrial designer Kita 俊之(unknown word) 氏(unknown word). It is possible to select it according to installation space and customer's lifestyles according to two types of side speaker design < LC-37AD2 >< LC-30AD2 > which arranges under speaker design < LC-37AD1 >< LC-30AD1 >< LC-22AA1 > of a slim width to be able to enjoy a large screen in the conserve space and the speaker on both sides of the main body.
[It] greatly surpasses the plasma television as well as the situation to date like conservation of energy in addition to Of course, an environmental performance only of AQUOS is long-lived (the backing light longevity 【 standard mode 】 for about 60,000 hours) and the saving resource, etc.
Sharp newly adds these AQUOS of five models, improves from 37V type to 22V type in the line a wide series of all 18 model, and proposes the liquid crystal color television corresponding to customer's lifestyle.


Feature > of main <

1. The first in industry- [It] corresponds to a digital broadcasting of one ground and BS・110 ℃ S(37V type and 30V type).
The ground and BS・110 ℃ S digital high-definition television tuner- Two building into.

2. Low reflection of high picture quality ASV method only of Sharp black TFT liquid crystal is adopted.
High contrast 800:1 (37V type) and right and left 170 of Hiroshi view upper and lower corner ° and high brightness 450cd/m2.

3. High pitched sound quality by one bit digital amplifier and independent speaker box method

4. Under speaker design to be able to enjoy large screen even in conserve space (LC-37AD1,LC-30AD1,LC-22AA1)

5. Environmental performance only of AQUOS suitable for environmental century
.Low consumption electric power design of 195W on 37V type large screen.

※1 As of June 17, 2003. (As a flat-panel display television)
※2 The commodity related to the ground digital is a commodity specification based on ARIB (industry association of the electric wave) standard. The commodity specification is occasionally changed when there will be a standard change in the future.
※3 Broadcasting is begun in the sphere of three large large areas in Kantou, Nakagyou, and Kinki as for a digital ground broadcasting in December, 2003.
※4 This series develops an original ASV liquid crystal panel under "AQUOS platform" by which 'Network'such as conserve electric power by which importance is increased more and more in addition to 'High picture quality'and 'High pitched sound quality'needed by the future television, 'Environmental performance'long-lived etc, and cards is integrated into the nucleus efficiently according to the usage.


With "AQUOS ((*akuos*))": The naming which is conceived, and synthesized from English "Aqua (Wednesday)" and "Quality (quality)" . The image of liquid crystal (Liquid Crystal) is expressed. *** It was beautiful, had both a suitable performance and quality for planet "Earth" of water, and the environment was named as a pronoun of the television of the 21st century <easiness> exactly.

Details are here →.


The content which has been described to the news release is information on the report announcement date point. Please the possibility to which content of the end of production and sales when [it] sees, and the price and the specifications, etc. is changes is acknowledged beforehand.
*** This customer consultation center setting sun clinic TEL06(6621) inquiries > of < customer <clinic TEL043(297)>4649 4649 East Japan

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