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Beats files suit against Chinese counterfeiters with fake storefronts


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Update: 10

Beats president defends headphones against criticism

Source: GIGWISE

Luke Wood, the president of Beats headphones, has defended the sound quality his product after waves of criticism.  Beats by rapper and businessman Dr Dre have been under increasing scrutiny recently, because many critics claim that their headphones are 'too bass heavy'. Speaking to BBC Newsbeat, Wood defended the brand: "I've certainly heard that as an opinion on the headphone, I disagree. We didn ...
Full article at: GIGWISE Jul 15 2014, 10:01am CDT
 


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Update: 9

Apple may be preparing to sever from ad agency TBWA

Source: MacNN

Apple may be on the verge of completely separating from its long-time ad partner, TBWA's Media Arts Lab, says the New York Post. Citing industry rumors, the paper suggests that Apple's entire external advertising account is "up for grabs," and that Beats CEO Jimmy Iovine -- soon to become an executive at Apple, following Beats' acquisition -- will also be used to help revive Apple m ...
Full article at: MacNN Jul 14 2014, 3:33pm CDT
 

Latest stories

LEGO Batman 3: Beyond Gotham Comic-Con Trailer Released
LEGO Batman 3: Beyond Gotham Comic-Con Trailer Released
The latest in the Comic-Con 2014 is LEGO Batman 3: Beyond Gotham. Its SDCC trailer shows that LEGO Batman 3 will surely knock the pants off you.
 
Karlie Kloss inspires Taylor Swift to change hair color
Karlie Kloss inspires Taylor Swift to change hair color
Karlie also dyed her hair blonde a few weeks back
 
George Zimmerman appeals NBC ruling in defamation case
George Zimmerman appeals NBC ruling in defamation case
George Zimmerman is appealing a court ruling that NBC did not defame him in airing an edited 911 call made before his scuffle with Trayvon Martin.
 
Update: 8

Apple May Part Ways With Ad Agency TBWA, Plans to Tap Beats' Jimmy Iovine for Marketing Revamp

Source: MacRumors

Apple may be planning to part ways with longtime ad agency TBWA/Media Arts Lab, according to a new report from The New York Post. Citing industry buzz, the report suggests that Apple is ready to put its entire advertising account "up for grabs." The Cupertino company is also said to be planning to leverage Beats co-founder Jimmy Iovine to bolster its marketing efforts. Beats is well-known for its aggressive marketing tactics and clev ...
Full article at: MacRumors Jul 14 2014, 2:12pm CDT
 

Update: 6

This Surfboard From The Beats Designers Was Built To Help You Forget About Technology

Source: Business Insider

Technology is a huge part of what the design firm Ammunition does. The San Francisco-based company does design work for tech giants like Adobe and Beats all the time, Wired reports, though now it's branching out. Thanks to Ammunition's spinoff brand Octovo, you can now pick up a travel-friendly surfboard made by the crew that designs the world's most popular headphones. The boards are part of a collaboration with surfer Jason Tilley that began in 2013, the company's blog sa ...
Full article at: Business Insider Jun 30 2014, 8:41pm CDT
 

Update: 5

Time For Soccer To Take A Stand: Petition Demands FIFA No Longer Allow Fans To Wear Blackface At World Cup

Source: Bossip.com

It’s time FIFA stop allowing racism in the World Cup and international soccer! Fans Petition For FIFA To Ban Blackface At The World Cup Spread the word, a petition for FIFA to take a formal stand against racism is gaining major steam across the world. A Care2 petition demands the international soccer governing body FIFA stop tolerating fans in blackface at the World Cup games. The Care2 petition has more than 14,000 signatures. FIFA h ...
Full article at: Bossip.com Jun 26 2014, 5:34pm CDT
 

Update: 4

DJ Quik Says His Music Being Left Off Beats Music App Is “Personal”

Source: All HipHop

(AllHipHop News) Compton rapper/producer DJ Quik is upset music from his catalogue has apparently been left off the new Beats Music App. According to the two decade veteran of the game, that decision was personal. He expressed his frustration via Twitter. [ALSO READ: Kanye West Talks Dr. Dre’s Apple/Beats Deal, Fixing Instagram + More] -   Quik was not clear exactly who he was angry with. The creator of Quik Is the Name has ...
Full article at: All HipHop Jun 25 2014, 5:52am CDT
 

Update: 3

Kanye West Chimes In On Apple's Beats Purchase

Source: ign

Superstar Kanye West loves great design, whether it comes to fashion, musical composition, or technology. In a recent interview with AdWeek (via The Verge), West discussed how he compares himself to the late Apple CEO Steve Jobs, how he feels about Samsung, and the real reason he thinks Apple purchased Beats. Continue reading… ...
Full article at: ign Jun 18 2014, 9:30am CDT
 

Update: 2

Lebron James Earned $30 Million From Dr. Dre’s Beats by Dre Sale

Source: All HipHop

(AllHipHop News) Lebron James has public aspirations to become the first billionaire active athlete and Dr. Dre has helped him on that quest. According to a recent report, Lebron James acquired $30 million in stock and cash after the Beats by Dre sale by Apple. While James’ share in the Beats by Dre company is undisclosed, he has reportedly raked in 10% of the $3 billion sale of the headphone and mus ...
Full article at: All HipHop Jun 13 2014, 9:33am CDT
 

Update: 1

World Cup Advertisers Use Music to Unite Soccer Fans

Source: The Hollywood Reporter

Companies such as Coca-Cola and Beats by Dre are teaming up with global artists to promote their brands on sports' biggest st ...
Full article at: The Hollywood Reporter Jun 10 2014, 8:54pm CDT
 



 

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